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(Pictured: a scene on the road to Woodstock.)
The rock festival era was fairly short. It began in 1967 with San Francisco festivals at Mount Tamalpais and Monterey. Around the country during the next several years, festivals big and small were held, some at racetracks and fairgrounds with a great deal of forethought and regimentation, others ad-hoc with promoters putting up a stage in the country, inviting the tribes to gather, and hoping for the best. By the end of 1970, the era of the multi-day festival passed, as states and municipalities legislated them out of existence. After that, single-day festivals were the norm, such as the Concert 10 Festival in the Pocono region of Pennsylvania in 1972 and the Watkins Glen Summer Festival in upstate New York in 1973. From that point and down unto the present day, festivals were carefully planned and tightly controlled, leaving nothing to chance.
In retrospect, the two most famous festivals, Woodstock and Altamont, left plenty to chance, more than they should have for events attracting hundreds of thousands of people. That Woodstock became a cultural touchstone and not a humanitarian disaster—which is how it was portrayed by some media reports on that August 1969 weekend—was mostly due to good luck. Bad luck was bound to catch up eventually, and in December 1969, at Altamont, it did. But the fires of Altamont were outshone in memory by the glow of Woodstock, and in 1970, there were many attempts to recreate the Woodstock vibe for people who lived thousands of miles from Max Yasgur’s farm. In Wisconsin, the Sound Storm Festival, held in April 1970, was sprinkled with Woodstock-style fairy dust. On the weekend of June 26-28, 1970, the Iola People’s Fair gave attendees a taste of Altamont.
In 1970, Steve Benton of Beloit, Wisconsin, graduated from high school. He played in a rock band. And in that year, he attended both Sound Storm and Iola. In the latest episode of my podcast, Steve shares some of his experiences at both shows. I don’t think we made any groundbreaking historical discoveries in the course of our conversation, but if you’re interested in the festivals, you’ll enjoy hearing Steve’s stories about them. The episode is below.
After you listen to this episode, you might like to revisit the first episode of this podcast, posted last summer, which discusses Sound Storm and Iola as well as the Midwest Rock Festival, held at State Fair Park in suburban Milwaukee three weeks before Woodstock, and the Wadena Rock Fest, a northeast Iowa festival, in the summer of 1970.
You can find all of my podcast episodes at my Soundcloud. Episodes are available at Google Play, TuneIn and Stitcher, and can also be found at Apple Podcasts. If you visit my Soundcloud, you’ll find a link where you can kick in a bit of financial support to help defray the cost of producing the podcast and maintaining this website, if you choose.
Many thanks to Steve Benton for the conversation, and to Dan Bartlett for putting us in touch. If you like this episode, please share it on your social media feeds, and if your platform lets you give it a like or a positive rating, I hope you’ll do that.