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(Pictured: DJs and podcast hosts are often told to picture their typical listener. So here you are.)
There have been a few thinkpieces recently about the rise of podcasting during the pandemic year. I am not sure how they were counted, but there’s supposedly 1.95 million different podcasts now. But raw numbers aside, podcasting, which started as a way for independent creators to reach new audiences, explore niche topics, and/or express unusual points of view, is becoming the same vast, corporatized space as the record industry, in which a fraction of one percent of the total number of creators commands the bulk of the audience, with content tailored to that mass audience.
A lot of high-profile podcasts were launched in the past year by idle celebrities who might otherwise have been spending time on film or TV shoots. Whether these people actually have a goal in mind beyond making some money—whether they actually have anything to say, or anything worth hearing—barely factors in. Some certainly will. The Barack Obama/Bruce Springsteen podcast has some intrigue, and two smart, interesting people in conversation are unlikely to be straight-up dull, but it’s by no means clear how much value their thing will actually have: whether they will make fresh, provocative observations, or just exchange platitudes about What Makes America Great. Lesser celebrities invite lesser expectations. Many are putting their names and voices on work that is largely being done by others—they’re not self-producing in their own basement studios.
I have no illusions about my own humble podcast. More people will log onto Paris Hilton’s new podcast by mistake than have ever intentionally listened to mine. And in fact, I intended to put mine on an open-ended hiatus early last fall. Then I ended up in the damn hospital, and the podcast was the best format to tell the story.
Stories are the key, and ultimately, the point. Sports and current-events podcasts are useful, but the ones that people are most passionate about tell stories, in one way or another.
All of this is a roundabout way of saying I have some more stories to tell, about the life of a radio person at three different times of the day, week, and year: overnights, weekends, and holidays. You can listen here, or at your usual podcast providers: Google Podcasts, Apple Podcasts, TuneIn, and Stitcher.
I hope you’ll find it a worthwhile use of 17 minutes and 40 seconds, and if you don’t, at least it’s only 17:40. Your comments are always appreciated, either in the comments here or by contacting me some other way. Also welcome are likes and positive ratings, if you are listening on a platform where you can do that.
If you are a radio person, or you were a radio person, I’m interested in hearing your own stories about overnights, weekends, and holidays, and I’m sure many among the readership will be too.
I’ve been hard at work creating Internet content for you this week. A new Sidepiece will be in your e-mail later today. Busy busy busy. Nothing I get paid for, but still.