(Pictured: Alice Cooper and friend on stage in Roanoke, Virginia, on March 10, 1973.)
While doing a bit of research the other day, I found myself poking around the edition of Billboard dated February 17, 1973, as one does. Here’ some of what’s inside:
—Willis “Bill” Wardlow has been named associate publisher of Billboard. Over the next several years, Wardlow would be responsible for occasionally jiggering the Billboard charts to reward or punish record labels, and to do favors for industry friends. As we learned a few years ago, his manipulations led to Gerry Rafferty’s “Baker Street” spending only 12 hours at #1.
—A full-page ad plugs Alice Cooper’s upcoming American tour and the band’s new single, “Hello Hurray.” The tour opens in Rochester, New York, on March 5, and it will be grueling, with 52 shows in 90 days. Between April 25 and May 5, the band will play 10 shows across the South in 11 days. The last date is set for June 3 in New York City.
—A review of Bruce Springsteen’s recent show at Max’s Kansas City in New York suggests that while Springsteen is not yet Bob Dylan’s 70s heir, he “shows definite signs of acquiring the mantel.” Other reviews cover separate Las Vegas shows by Kenny Rogers and the First Edition and the Supremes, a triple-bill of Al Green, the Spinners, and the Sylvers at the Forum in Los Angeles, Lou Reed at Alice Tully Hall in New York, and the opening night of a weeklong stand at the Bitter End in New York by jazz/funk player Roy Ayers and his group Ubiquity. Ayers’ show is opened by “a promising black comedian, Jimmy (sic) Walker, a man with an undeniably racy sense of humor.” Is it the same Jimmie Walker who will be in the cast of the TV sitcom Good Times a year in the future? Probably.
—A full-page ad with the heading “Grand Opening” features a cartoon woman with blonde hair, pursed red lips, and high heels, wearing a nightgown through which her nipples are clearly visible. Her hands are at her waist, seemingly ready to untie the gown. Below the tie are the words “lift up.” There is no other text on the page. Whoever scanned the issue for World Radio History has also scanned what looks to be a lifted flap: underneath are the covers for two albums. One I cannot identify, since the title isn’t legible; the other is Under the Skunk by Laurie Kaye Cohen. A similar ad appears on another page with the “Grand Opening” headline reversed and the women seen from the back, with another flap that can be lifted. Under that flap is a shot of the woman’s underwear; appearing below are the words “pull down.” Whether anything is under that, I can’t tell; there’s no corresponding scan. Even by the standards of 1973, the whole thing is astoundingly offensive—but Billboard likely collected a fortune for it, considering how elaborate it was. The Cohen album was released on the Playboy label; if they’re the ones who placed the ad, it explains a lot.
—A full-page ad from Brunswick pushes a coin-operated air hockey table that’s about the same size as a standard pool table, calling it “the fastest profit maker you’ve ever seen.” This point is illustrated by a bikini-clad woman sitting on the table, hiding her seductive smile behind a fan of obviously fake paper money.
—On the Easy Listening chart, “Dueling Banjos,” billed only to Deliverance Soundtrack, is the new #1 song. “Don’t Expect Me to Be Your Friend” by Lobo is at #2 after two weeks at #1. “Killing Me Softly With His Song” by Roberta Flack is already at #6 in only its third week on the chart. On Hot Soul Singles, “Love Train” by the O’Jays is the new #1, replacing “Could It Be I’m Falling in Love” by the Spinners. Also in the Top 10 are Stevie Wonder, Marvin Gaye, and James Brown. On the Hot 100, “Crocodile Rock” by Elton John holds at #1. “Killing Me Softly” and “Rocky Mountain High” by John Denver are new in the Top 10. The biggest move in the Top 40 is made by Dr. Hook’s “Cover of the Rolling Stone,” up 11 spots to #19, although “Also Sprach Zarathustra” by Deodato debuts within the Top 40 at #25 from #50 the week before. The new #1 album is The World Is a Ghetto by War, dropping Carly Simon’s No Secrets to #2. A full-page ad celebrating War’s rise to the top contains the line, “Let Us Pray From Now On, We Are The Only War.”