(Pictured: Billy Squier on stage in the summer of 1981.)
As I might have done with a hard copy back then, let’s digitally page through the edition of Radio and Records dated July 3, 1981, to see what we can see.
Item: Congress is considering the expansion of Daylight Saving Time, which currently runs from the last Sunday in April to the last Sunday in October. The Federal Communications Commission is concerned about the impact on daytime-only radio stations. Those not authorized for pre-sunrise operation would see up to two additional months in which they would lose an hour of profitable morning drive-time.
Comment: DST was expanded in 1986 so it started on the first Sunday in April instead of the last. In 2007, DST changed to its current schedule, from the second Sunday in March to the first Sunday in November.
Item: TV ratings for the week ending June 28 show M*A*S*H at #1, followed by the M*A*S*H spinoff Trapper John M.D. at #2. The sitcom featuring former M*A*S*H star Wayne Rogers, House Calls, finished at #3 for the week.
Comment: Few successful TV series have gone further down the memory hole than House Calls, which finished in the Top 25 during all three of its seasons but isn’t streaming or seen on vintage TV diginets. Co-star Lynn Redgrave was fired midway through the 1981-82 season for wanting to breast-feed her newborn daughter at work, which the studio would not abide. After Redgrave was suddenly replaced by Sharon Gless, ratings plummeted, the show was canceled, and lawsuits followed.
Item: WZZQ in Jackson, Mississippi, one of the first album-rock stations in the South, has switched to a country format after 13 years. The station’s general manager believes the AOR format attracts too young an audience, and that country will help the station capture more national advertising dollars aimed at 25-to-49 year-olds. As the only AOR station in Jackson, WZZQ ranked second overall in the most recent Birch Report ratings. It becomes the fourth country station in the market.
Comment: WZZQ would not have been the first or last station to trade a bird in the hand for two that it thought were in the bush. Nevertheless, it seems deeply weird for a heritage album-rock station with strong ratings and market exclusivity to enter a four-way battle and expect to do better. This feels like a change that’s officially about one thing but actually about something else. For example, stations have been known to change format because of the owner’s personal taste, profits notwithstanding. I’m not saying that’s what happened here, but it could have.
Item: KWRM, a 5,000-watt adult-contemporary station in Corona, California, outside of Los Angeles, has gone all-in on contesting. The station runs five or six contests an hour, 17 hours a day. The jocks don’t back-announce songs; they give prizes to listeners who can name titles, artists and chart positions. The station carries Dodgers and Lakers play-by-play, and the scores are used for quiz questions. Prizes are mostly items already being advertised on the station. General manager Pat Michaels insists that the station isn’t trading advertising time for prizes, but advertisers who provide large prizes get promos and mentions equivalent to the value of the product.
Comment: If you weren’t interested in playing contests (and the vast majority of listeners are not), KWRM must have been positively exhausting to listen to. As a jock, I’d have been exhausted by it, too.
Item: The National Airplay 40 for album-rock radio shows the Joe Walsh album There Goes the Neighborhood as the week’s most played nationwide, nosing out the Moody Blues’ Long Distance Voyager. Other hot albums of the moment include Tom Petty’s Hard Promises, Don’t Say No by Billy Squier, Fair Warning by Van Halen, Face Value by Phil Collins, and Santana’s Zebop! Jazz albums getting play on album-rock stations include As Falls Wichita, So Falls Wichita Falls by Pat Metheny and Lyle Mays, Unsung Heroes by the Dixie Dregs, Lee Ritenour’s Rit, and The Clarke/Duke Project by Stanley Clarke and George Duke.
Comment: The Top 40 in this summer wasn’t great, but album-rock radio was loaded with new releases by superstar acts. And if there has been a cooler album title than As Falls Wichita, So Falls Wichita Falls, I’m not sure what it is. Many album-rock stations were playing the track “Ozark,” which could easily have been made to fit alongside Tom Petty, the Moody Blues, and Joe Walsh.
Coming in the next installment: a single day from the summer of 1981.