Twenty-five years ago, something like 96 percent of American homes had radios, but only about two-thirds of homes have them today. And today, as the COVID-19 crisis continues, stations are plugging their streaming capability and their apps, but it will be hard to make up for the drop in the number of drive-time commuters, or people in offices, pulling down megahertz or kilohertz from the sky.
Since the crisis began, some radio stations have actually gained audience shares, however: listeners are turning to all-news stations and public radio in greater numbers than before. If listening to those stations becomes a habit, listeners may stick with them if and when the crisis eases. But if habits can form in a positive direction for radio, they can also form in a negative direction. Some stations may never get back the listeners who have left them for Spotify or Pandora or podcasts or whatever they want from a smart speaker.
If and when the COVID-19 crisis ends, radio’s competitive landscape will be a lot different. Profit margins will be even thinner than they were before. Nobody will blame advertisers for an unwillingness to pay pre-plague prices for post-plague audience numbers when those numbers are lower. That new economic reality, combined with massive personnel adjustments at the major chains and at smaller groups like the one I have been furloughed from, make it clear that the industry to which some of us hope to return will be vastly different from the one we left.
Thinking about all this makes me nostalgic for the way it used to be, so it’s a good time for another podcast episode, with more stories from my radio career. You’ll learn the meaning of Pressure Night, and you’ll find out what it’s like to introduce famous rock stars from the stage. I’ll tell you about the most embarrassing money I ever made. You’ll hear about the day I nearly killed a co-worker by accident, and the night I got overserved while I was on the air.
It’s below, and it can also be found at the usual other locations: Google Play, TuneIn, Stitcher, and Apple Podcasts. To listen to other episodes, go here. And stop back tomorrow for another rebooted One Day in Your Life post.