(Pictured: Tim Reid, Loni Anderson, Jan Smithers, and Howard Hesseman, 2014.)
Even if Johnny Fever and Venus Flytrap never wear headphones on the air, WKRP in Cincinnati gets radio station dynamics right: the relationships among people and departments, and the types of people who inhabit such an unusual workplace.
Although he loosens up as the series goes on, Andy Travis is a bit of a mystery man at the start. Some PDs’ personalities are utterly submerged in the job; they’re cordial but impenetrable. Try as you might, you’re never going to break though to a truly personal connection. Their self-imposed distance is a function of their “town to town, up and down the dial” careers. A well-traveled PD can have hundreds of acquaintances, but few real friends.
There are lots of Johnny Fevers in real stations: they’ve been in big markets and small, been married and divorced, seen and done things that make for good stories. Now they’re a little older, a little tired, and would just like to find a place to fit in, and be as happy as possible in an industry structured to make happiness elusive. (I suspect Johnny would agree that you can love radio, but you shouldn’t expect it to love you back.)
I knew a guy who had a little Venus Flytrap in him, in that he affected a self-consciously hip look—in his case, dark colors, sharp creases, every hair in place, and an impressive porn-star mustache. (You could say he was as much Jennifer as Venus: not to be caught dead looking anything less than perfect.) He knew he was very attractive to women, but he was also married to a very jealous one. He called me on the hotline one day: “Would you please tell my wife what time you saw me this afternoon?” “Two o’clock?” I stammered. I couldn’t make out what I heard next, only her voice in an accusatory tone. He came back on. “I was there at 4:30, don’t you remember?” Well, yeah, he had been in the studio at 4:30, but I hadn’t paid close enough attention to be anyone’s alibi.
Watching WKRP gives a viewer an interesting window into workplace sexism, not just in radio stations and not just 35 years ago, but in workplaces everywhere right now. Herb hits on Jennifer, and Johnny makes occasional crude come-ons (“I want to father your children”). Even visitors to the office are mesmerized by her. In 1980, it was straight-up funny. What makes it funny now is the way Jennifer continually brushes it off. What makes it uncomfortable now is that such remarks are tame compared to some I have heard directed at women in radio stations and other offices—and not just in the 1980s.
Every good radio sales rep has a little Herb in him/her. Few are as all-out obsequious, although what makes Herb funny to radio people is that we’ve all known reps who tried too hard, promised too much, or whose main talent was a gift for bullshit. An iron unwillingness to take no for an answer is helpful too—more than one client has signed on the dotted line just to get the sales rep out of his office.
Station managers often ascend from the sales department, which can make them allies of sales and adversaries of programming. I have worked for managers who made little secret of their allegiance, but I’ve also worked for the other kind. Mr. Carlson does a fairly good job of balancing the two sides, although honestly compels me to report that for an ex-program director such as I, few moments are as satisfying as when he chooses Andy over Herb.
Les Nessman’s greatest moment in journalism was not when he won all those awards—it was his dispassionate description of the bombing in “Turkeys Away.” He remained unrattled in the midst of chaos, which is a vital reporter’s trait. What Les lacks is a sense of proportion. I worked with a newsman who had a similar problem. He came into my studio one Sunday morning and breathlessly said, “Fire on the west side. I’ll send back a report when I get there.” A half-hour later, I put him on the air. It took a while to figure it out, but the conflagration he was describing live turned out to be a burning doghouse in somebody’s back yard.
Radio has always been a business where people do more than one thing. Jocks are only on the air part of the day, and most have other responsibilities off the air. Sportscasters sometimes double as sales reps, and office staffers may have responsibilities in a number of different areas. The consolidation and streamlining of station operations in the last decade or so has made everybody into a utility player, so people like Bailey Quarters are everywhere. At WKRP, she’s willing to do everything—sales assistant, promotions assistant, newscaster, singer on the funeral home jingle, whatever.
Holy smokes, I just realized that in 2015, at the company I work for, I’m a Bailey.
5 thoughts on “Up and Down the Dial”
seems we are all Bailey anymore , no matter where we work..although i have more Les in me,i go through band -aids like water..rock on…
sacks of wet cement
This is as good a spot as any: what exactly was WKRP’s format? Depending on the songs played, you could swear it was AOR/top 40/oldies. Plus it also aired religion on Sundays and soul at nights.
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