Rock Lives Again

The first commercial FM station went on the air in Nashville in 1947. For nearly 20 years thereafter, FM was mostly a curiosity. FM stations generally simulcast the programming of their AM sister stations. But in the early 60s, the FCC ordered stations to run separate programming for at least part of each broadcast day. FM stereo technology became widely available. Combine that with the growing demographic bulge of young boomers and their percepton that AM radio was leaving them behind, and you’ve got the necessary conditions for the rise of progressive FM radio.

Although the format was born in San Francisco, the most historically significant progressive FM station was a continent away. In New York City, WNEW-FM went on the air on October 31, 1967, as the East Coast pioneer of free-form progressive radio, where the jocks played what they wanted and a sophisticated audience lapped it up. Its slogan: “Where rock lives.” Several WNEW jocks became icons of the radio biz. Listeners across the country got to know Dave Herman and Scott Muni after they began hosting nationally syndicated programs, and Alison Steele, “the Nightbird,” became one of the most successful female jocks in American radio history. The station’s heyday was longer than heydays usually are, lasting until the early 80s, when the demands of corporate owners brought an end to free-form radio in lots of places, not just New York. Nevertheless, WNEW remained an album-rock/classic-rock station (albeit one that was tweaked several times over the years) until 1999, when it abandoned music for talk. The WNEW call letters remained, however, until 2007.

This week, WNEW returned from the great beyond, reincarnated over the air in New York City on an HD channel. It’s programmed by Norm Winer, whose resume is long and impressive, including many years at Chicago’s legendary WXRT. The station plans to be as adventuresome as it was back in the day, spanning the spectrum of rock’s last 40 years. For example, the first hour on the air yesterday featured classic-rock staples “Love in an Elevator” and “Trampled Under Foot,” but also tunes by the Wallflowers, the White Stripes, and Wilco.

WNEW will also be streaming online. In addition to the live stream, the WNEW website will provide plenty of extra content—among other things, it’ll be posting interview excerpts from the WNEW vaults featuring classic artists and WNEW personalities. In addition, a group of bloggers will be writing regularly about all subjects musical. One of the bylines may be familiar.

4 thoughts on “Rock Lives Again

  1. Man I never really knew how FM came into being as the force it was. For all I knew it just appeared in the early 70’s.

    As always, great nuggets of information here. Thank you!

  2. Miles

    Ahhhh, good ol’ WXRT in Chicago. One of the best stations I ever listened to. The variety of music was outstanding, giving me access to artists such as The Roches, Renaissance, Steve Earle and so many others. WNEW sounds like it was equally influential.

  3. Being from the Jesey Shore, I GREW UP on WNEW! SO many great memories… “The Professor” Scott Muni – “Things From England”, Dave Herrman, Dennis Elsis (with John Lennon one random day), Pete Fornatale…I could go on and on…

  4. Arlene

    Wow!! I grew up in Queens in the late 60s.early 70s and my life revolved around WNEW during HS and college years (1969-1975). went to sleep listening to Alison Steele, and I was awoken at 6AM by “good just barely morning” (Dave Herman) so I could get to those 8:00 classes in time. This is such a blast form my past!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.